Berner Street by Mckenzie and Bruce
Berner Street is a rock music album with a twist - check it out below..
WhatsNew:
New Website
September 16, 2010
Heres
the new website which I am keeping for some time. The flash sites look good but
don't perform for visitors so heres the new look
www.tonymckenzie.com. We hope you like
it!
CurrentNews:
New Marshall AFD100
September 16, 2010
Yes
theres a new kid on the block - and as soon as we get one its going to be
thoroughly reviewed on this site - with a no holds barred approach you can be
sure that this review will be very interesting reading indeed. This Marshall amp
is one of the most talked about amps around if you like Marshall amps so its
going to be a bit special - check it out.
RecentEvents:
PRS Dragon III
September 16, 2010
Tony
recently bought a PRS Dragon III which used to belong to an employee of PRS.
This is a very rare guitar - especially since its a 1994 production date AND it
has never been played - really! The Dragon III was removed from its case -
photographed with Tony and immediately put back to where it belongs - like we
said NEVER played. Check this one out - you rarely get a chance to even see one
these days - especially with costs going well over $25000 - or indeed £20000 in
the UK
Berner Street
The Berner Street Idea by Mckenzie and Bruce
The Berner Street Album was a concept derived from a marketing idea. Originally the concept revolved around getting sales for a music album and offering the buyers a different incentive than just the music - which these days seems to be forever FREE to anyone - and no one wants to pay for the work. Record companies have changed and now they know if they pursue your band usually your naivety will get your music for peanuts.
Now THATS A PROBLEM. Especially for the artist, who ends up working their
souls off and getting little (read nono) return for their hard work - and
copyright goes to the wind. So the scene was set to find another way to
'entice' customers to BUY the music physically (more of that later) and have
a great reason to do so.
The reason being $10,000 to the winner of a puzzle which was set within the
album and even with clues written right in to the tracks as the album
developed. It actually took two years of developing the plot (around solving
the 'Jack the Ripper' case. But being an 'expert' made little difference -
as time confirmed - no one won the prize.
- 2005 Concept and Idea
- 2006 to 2008 Writing and Recording the content
- 2008 embedding the clues and Writing associated Websites
- 2008 Distribution USA
- 2009 currently available both as CD and download.
Berner Street really was a new marketing concept and was an exciting and refreshing project to complete. Some of the music on this site comes from the Berner Street Album. The music remains as good as it always was... great!
Berner Street by Mckenzie and Bruce 2009
